To view all the latest reports on a specific generation. Click Demographics and choose a group. Search for a topic by entering a keyword to narrow results further.
Under "Analytics" in the top navigation menu click Consumer Data to access interactive databooks featuring consumer data from Mintel Reports. Browse for a report and click the report title to access the databook. For each chart there is an option to Explore Demographics.
RKMA Market Research: View the latest Consumer Behavior report. Inside the report, see the Generational Focus section.
Search for information about a generation using keywords (e.g. baby boomers, millennials, generation z, etc.)
For reports, select Reports in the top navigation menu and choose Consumer Reports. Then search for a generation.
Try the Global Consumer Survey. Click Global Survey at the top of the home page. Click Industries & Topics and choose an area of interest. Choose a geographic region from the drop-down menu, and add Characteristics & demographics > demographics > Generation as a column to your table.
You can also customize your own table from scratch.
