How do I find data on consumer demographics and buying behavior?
Search the following:
- Market Research Handbook
- Survey of Buying Power - Sept. issue of Sales and Marketing Management
- Mintel Reports - search for consumer behaviour and consumer profiles
- See the RKMA books on Consumer Behavior and Consumer Marketing.
- Nielsen Wire Reports
- Vividata - consumer behaviour from a survey of Canadians
If you require further assistance, please feel free to contact us.