How do I find advertising ratios and budgets for companies and industries?

For companies

See the Standard Directory of Advertisers (Red Book) via Nexis Uni. Company reports may include advertising budgets.

  • To search in the directory using the "Guided Search" function, select A Publication from the "What are you interested in?" box. In the "Find publication" box, search for Standard Directory of Advertisers. Then search a company in the "Search for something specific?" box. Click on the company profile in the search results screen, and scroll to the Financials section.

For industries

IBIS World: In American reports, see the Key Statistics > Industry Financial Ratios section. 

See the Radio Advertising Bureau report on Advertising Ratios and Budgets - 2022


If you require further assistance, please contact the Business Library 

Last Updated: Aug 28, 2023     Views: 70

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