How do I find advertising ratios and budgets for companies and industries?
For companies
See the Standard Directory of Advertisers (Red Book) via Nexis Uni. Company reports may include advertising budgets.
To search in the directory using the "Guided Search" function, select A Publication from the "What are you interested in?" box. In the "Find publication" box, search for Standard Directory of Advertisers. Then search a company in the "Search for something specific?" box. Click on the company profile in the search results screen, and scroll to the Financials section.
For industries
IBIS World: In American reports, see the Key Statistics > Industry Financial Ratios section.
