How do I find the product segmentation of a company's business?

Pitchbook: Search for a company to access its profile. In the company profile, choose the Financials tab. Then click View Segments. Use the Segment drop-down to select Products/Services or Business Unit. 

MarketLine: Click Companies in the top navigation menu. Search for a company to access its profile. In the company profile, select the Profile tab from the menu on the left then scroll down to the Business Segments section.

Mergent Online: Search for a company to access its profile. In the company profile, choose the Supply Chain tab. Then click on either the Industries & sectors, or Products & services sub-tabs.

Factiva: Click Companies/Markets in the top navigation menu. Search for a company. In the company profile select Financial Results from the left-hand menu. Click the "Statement Type" drop-down and select Business Segment Breakdown.

Capital IQ (available in the Business Library): Search for a company to view its profile. In the company profile, select Segments from the left-hand menu under the Financials/Valuations heading.

Bloomberg (available in the Business Library).

  • Use the command line to type the company's ticker symbol, hit the <EQUITY> key, type DES, and press <GO> (e.g. AAPL US <Equity> DES <GO>). The company description will usually describe the products/services they produce.
  • For available financial information on a company's product segments, use the command line to type the company's ticker symbol, hit the <EQUITY> key, type FA, and press <GO> (e.g. AAPL US <Equity> FA <GO>). Then click the Segments tab. 
  • To compare a company's product segmentation with its peers, type the company's ticker symbol, hit the Equity key, type PPC, and press <GO>. (e.g. AAPL US <EQUITY> PPC <GO>). 

If you require further assistance, please contact the Business Library.

 

Last Updated: Sep 22, 2023     Views: 931

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