How do I find advertising expenditures of companies?
Search any of the following periodicals:
- Advertising Age
- Advertising Ratios & Budgets - Provides data on over 300 industries' and top 1000 companies' ad budgets in tables
- Adweek - Found in Nexis Uni and Factiva
- Mediaweek - Covers television, radio, and print media industries.
- Compustat reports "advertising expense" for some companies in the database. Companies only report advertising expense if it is considered significant.
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