How do I research advertising campaigns of a company?
- Encyclopedia of Major Marketing Campaigns -- presents short (3-5 page) descriptions of advertising campaigns.
- Advertising Age Encyclopedia of Advertising -- presents short descriptions of the history of a company's advertising practices.
- ProQuest Business & Economics database -- use the subject "advertising campaigns" related to a company.
- Found in Mom's Basement.
- Read the cases from the Advertising Self Regulating Council archives. Contact the Business Library for access to the database.
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