How do I find information on customer satisfaction?
Conduct a Subject search (in the advanced search option) iin our Library Catalogue for:Consumer satisfaction.
See the ACSI produced by the Ross Business School at the University of Michigan.
The American Customer Satisfaction Index (ACSI) is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares.
Try Nielsen Wire for reports on consumers + various topics.
See various links on the Opinion Polls research guide to access information from various opinion pollsters.
