How do I find a SWOT Analysis?

Companies

MarketLine Advantage: Click Companies in the top navigation menu. Search for a company. In the company profile, click SWOT Analysis in the left-hand menu.

Business Source Complete:

  • In the advanced search screen, check the SWOT Analysis limiter under the "Publication Type" heading, then search for a company
  • Or search company name AND swot (ex. ford AND swot)

Nexis Uni: Includes SWOT analyses from a variety of different sources including Canadean and GlobalData. Use the "Guided Search" feature. Select Company Info. In the "Search in all Company Information for" box enter a company name AND swot (ex. starbucks AND swot). Next, in the "..and show me" drop-down select All company information and search.

Mergent Investext:

  1. Select Keywords in the drop down menu and add SWOT to your search
  2. Select Company Name and add the name of a company to your search
  3. Run the search

Industries

IBIS World: For industries and specialized industries, view a report and click on the Industry at a Glance tab.

Fitch Connect: Next to the search box, click the “Advanced” drop-down and select Research. Expand the Select Data Items menu. Choose Fitch Solutions Industry and select an industry to add to your search. Next select the Geography tab and choose a location. In the Research Type tab select Fitch Solution Reports > Industry Forecast Reports. These reports include a SWOT analysis.


If you require further assistance, please contact the Business Library.

Last Updated: Jul 27, 2023     Views: 414

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