How do I find info on brand names?

Use Plunkett's Advertising and Branding Almanac
Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more.

For Financial Information:

  • Mergent Online
  • Bloomberg (in the Johnston Library, not available off-campus) -- To see a list of brands associated with a company, search and display the company and enter RELS.

For General Information:

If you require further assistance, please feel free to contact us.

Last Updated: Dec 17, 2019     Views: 26

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